About Outtakes On Optical
We design cheeky merchandise for Eyewear Lovers and for Eyecare Professionals to engage Patients at the LOL level.
Outtakes On Optical contends that not all practice marketing needs to be a professional starched shirt. At times, amusing eyecare outtakes can resonate with patients far more than straight-up patient education – and should be mixed in.
For example: “Be kind, work hard, wear killer sunglasses.” In the end, the desired ECP outcome is achieved, just by a different route.
We call it Mind Shift Marketing and it works. That's because amusing outtakes are far more engaging, so patients are sure to recall the Optical Practice more easily and remember rules of thumb more readily.
Start engaging Patients with O3 today!